On pop-up newsletters
March 15th, 2025I’m a big fan of newsletters—it’s my favorite way to receive asynchronous updates from people I’m interested in. It’s a pleasure to receive a well-thought-out and written newsletter that is not only a container of links but also a sneak peek into someone else’s mind and experience.
They don’t push to grab your attention at all costs. Plus, you’re in control of what lands in your inbox, rather than being at the mercy of an algorithm.
When you pair newsletters with RSS feeds, you get the perfect combination for a well-balanced approach to consuming information.
Pop-up newsletters, a different kind of newsletter
Pop-up newsletters add a new twist: they are time-bounded—and I love it.
The first time I came across this concept was through Craig Mod a couple of years ago–he wrote a great piece on pop-up newsletters. Since then, I have subscribed to several of them—the last of which was this one from Cody Schultz on his solo trip to Japan.
There is something magical about knowing what you are receiving won’t last forever and might only live in your inbox after it ends.
They can have different frequencies, from daily missives to more sporadic ones—but all have one thing in common: a clear scope and a defined finish line.
I truly appreciate this idea of a time-bounded ephemeral experience. Something that goes against the relentless creation of content that pervades our time.

My first pop-up newsletter "The Making of Wandering Through Life: Thailand"
It's time for a new issue of Wandering Through Life dedicated to my recent Thailand trip—and I want to use a pop-up newsletter to share this experience with you.
I've been sharing behind-the-scenes in the BTS Telegram Channel, but this new format will allow me more space to narrate my experience and better convey what it means to create a magazine going through thousands of photos, making sense of them.
You can read more details here or subscribe using the form below.
I hope you’ll tag along!
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